Mr. Hiroyuki Oda, President of Sony Computer Entertainment Asia

24 september 2012, Sony Computer Entertainment Asia (SCE Asia) today announced the appointment of Mr. Hiroyuki Oda as President of Sony Computer Entertainment Asia ranging from 1, and takes charge of the company's founder Mr. Tetsuhiko Yasuda on PlayStation ® product sales and marketing bussiness in Hong Kong, Taiwan, South Korea, Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia.
After a one-year tenure as President of SCE Asia, Mr Tetsuhiko Yasuda Mr Hiroyuki Oda portrays as "someone with industry knowledge and rich management experience, who took over Sony with an innovative spirit. Where after he joined the SCE Asia effectively and be able to put his skills which began to be used to increase our influence in the industry. "I'm very confident with him as the leader of the management team in achieving the company's new developments."

Having joined Sony Corporation in 1990, Mr.. Oda has worked at Sony Hong Kong, Taiwan and Sony Sony China. He was familiar with the development of Sony and experienced in the management and business development in the Southeast region. With 12 years of experience in the industry, making Mr. Oda speaks fluent Japanese, English and Mandarin. "I am very excited to join the SCE Asia. Market is now in a state of development that is innovative, I will lead the team to continue to take steps forward, achieving further business expansion and strengthening of the organization. At the same time, I would like to express my gratitude the contribution of Mr Tetsuhiko Yasuda for SCE Asia for 15 years, "said Mr. Oda relating to the appointment.
Founded in 1995, SCE Asia is the parent company of Sony Computer Entertainment Hong Kong Limited (SCEH), Sony Computer Entertainment Taiwan Limited (SCET) and Sony Computer Entertainment Korea Limited (SCEK), with business focused on sales and marketing of PlayStation ® 3 computer entertainment sys.